NIKE;
SEOUL 2022
2022 NIKE SEOUL LOGO MOTION / BRANDING
NIKE 2022 SEOUL ; Swooish Motion Concept ;
Discovered mountain by the clouds
NIKE approached Smileflower Club to create Branding System, Branding Motion for their 2022 NIKE SEOUL Campaign. As a Illustrator and Motion Designer, I was responsible for understanding the client's vision of concept then ideating transition ideas and story into clear styleframes and bring those ideas into motion and identity system.
RULES :Identity Design, Conceptualization, Illustration, Motion
PROGRAMS :
Illustrator, After Effect
DESIGN BY Smileflower Club
(DIRECTOR) Phillip Kim
(ILLUSTRATION, MOTION GRAPHIC) Mea Kim
MOOD / STYLEFRAMES
MOOD BOARD / CONCEPT
The concept of the project is the connection between NIKE and Seoul. Through the extension of the link between the soul of Korea and nature, the landscape of Seoul projects an image where the innovation of nature and humanity contrasts. The representative mountains and palaces of Seoul embody the shape of 'Curve' and serve as their representation. The use of curves and lines in the design is the primary formative aesthetic for connecting NIKE and Seoul. As a Designer, I created an illustration, motion for the logo motion, portraying the discovery of mountain shapes emerging through the motion of clouds.
The concept of the project is the connection between NIKE and Seoul. Through the extension of the link between the soul of Korea and nature, the landscape of Seoul projects an image where the innovation of nature and humanity contrasts. The representative mountains and palaces of Seoul embody the shape of 'Curve' and serve as their representation. The use of curves and lines in the design is the primary formative aesthetic for connecting NIKE and Seoul. As a Designer, I created an illustration, motion for the logo motion, portraying the discovery of mountain shapes emerging through the motion of clouds.
STYLEFRAMES OF FIRST DIRECTION
(Sharp-Edged ver. Swoosh)
STYLEFRAMES OF THE CLIENT SELECTED DIRECTION (Curved ver. Swoosh)
NIKE SEOUL 2022 - BRAND IDENTITY
NIKE IDENTITY SYSTEM- GRAPHIC ELEMENTS , APPLICATION EXTERIOR
Here's the new visual identity system for NIKE SEOUL 2022 includes application exterior, and graphic elements of identity system packs. The identity system built by the elements related with the Seoul's Mountain, Soul, Traditional elements.
Here's the new visual identity system for NIKE SEOUL 2022 includes application exterior, and graphic elements of identity system packs. The identity system built by the elements related with the Seoul's Mountain, Soul, Traditional elements.
NIKE;
SEOUL 2022
2022 NIKE SEOUL LOGO MOTION / BRANDING
NIKE 2022 SEOUL ; Swooish Motion Concept ;
Discovered mountain by the clouds
NIKE approached Smileflower Club to create Branding System, Branding Motion for their 2022 NIKE SEOUL Campaign. As a Illustrator and Motion Designer, I was responsible for understanding the client's vision of concept then ideating transition ideas and story into clear styleframes and bring those ideas into motion and identity system.
RULES :Identity Design, Conceptualization, Illustration, Motion
PROGRAMS :
Illustrator, After Effect
DESIGN BY Smileflower Club
(DIRECTOR) Phillip Kim
(ILLUSTRATION, MOTION GRAPHIC) Mea Kim
MOOD / STYLEFRAMES
MOOD BOARD / CONCEPT
The concept of the project is the connection between NIKE and Seoul. Through the extension of the link between the soul of Korea and nature, the landscape of Seoul projects an image where the innovation of nature and humanity contrasts. The representative mountains and palaces of Seoul embody the shape of 'Curve' and serve as their representation. The use of curves and lines in the design is the primary formative aesthetic for connecting NIKE and Seoul. As a Designer, I created an illustration, motion for the logo motion, portraying the discovery of mountain shapes emerging through the motion of clouds.
The concept of the project is the connection between NIKE and Seoul. Through the extension of the link between the soul of Korea and nature, the landscape of Seoul projects an image where the innovation of nature and humanity contrasts. The representative mountains and palaces of Seoul embody the shape of 'Curve' and serve as their representation. The use of curves and lines in the design is the primary formative aesthetic for connecting NIKE and Seoul. As a Designer, I created an illustration, motion for the logo motion, portraying the discovery of mountain shapes emerging through the motion of clouds.
STYLEFRAMES OF FIRST DIRECTION
(Sharp-Edged ver. Swoosh)
STYLEFRAMES OF THE CLIENT SELECTED DIRECTION (Curved ver. Swoosh)
NIKE SEOUL 2022 - BRAND IDENTITY
NIKE IDENTITY SYSTEM- GRAPHIC ELEMENTS , APPLICATION EXTERIOR
Here's the new visual identity system for NIKE SEOUL 2022 includes application exterior, and graphic elements of identity system packs. The identity system built by the elements related with the Seoul's Mountain, Soul, Traditional elements.
Here's the new visual identity system for NIKE SEOUL 2022 includes application exterior, and graphic elements of identity system packs. The identity system built by the elements related with the Seoul's Mountain, Soul, Traditional elements.
