MILAN FASHION WEEK 2023
Identity System Rebrand
This project is the Milan Fashion Week2023 Branding.
Fashion Week is the ultimate example of wasteful consumerism in the modern age. Impacts on water pollution, contributions to climate change, and discarding the 53 million metric tons of clothing are the responsilbility of fashion’s impact.
Through the MFW2023 event, I especially spotlighted the environmental issue with Fashion Week which is hosted event by Milan. Also, this event reminds the consumer to please enjoy Fashion Week and,
at the same time, please stop being harmful to nature.
RULES :
Identity Design, Rebranding, Logo Animation
PROGRAMS :
Illustrator, Indesign, Photoshop, After Effects, Adobe XD
LOGO
LOGO ︎︎︎
The logo is inspired by Milan's architectural characteristic, 'Symmetrical'.
LOGO GRID SYSTEM (PRIMARY / SECONDARY)
LOGO GRID SYSTEM ︎︎︎
Basic Logo Grid System with 2 different versions.
The Primary of logo grid system be apply for the main poster, main slogan, and signage’s grid system.
The Secondary of logo grid system apply for the event poster.
BRAND POSTER
GRAPHIC SYSTEM
GRAPHIC ELEMENTS︎︎︎
The elements are inspired by the fashion’s elements.
Patches’s ideation from Energy, Vibration, Changeable, Generation and Nature.
Still maintaining the system, But more diverse way to inform
The elements are inspired by the fashion’s elements.
Patches’s ideation from Energy, Vibration, Changeable, Generation and Nature.
APPLICATIONS
Still maintaining the system, But more diverse way to inform
GRAPHIC SHAPES︎︎︎
The shapes are inspired by the environment’s shapes.
The shapes are inspired by the environment’s shapes.
︎︎︎(NAME CARDS / BAND TICKECT / TAGS)
︎︎︎STATIONARY
︎︎︎EVENT WALL
︎︎︎EVENT STICKERS
︎︎︎RECYCLEABLE BAG
︎︎︎LOGO MOTION
︎︎︎FASHION / NATURE / CULTURE
MILAN FASHION WEEK 2023
Identity System Rebrand
This project is the Milan Fashion Week2023 Branding.
Fashion Week is the ultimate example of wasteful consumerism in the modern age. Impacts on water pollution, contributions to climate change, and discarding the 53 million metric tons of clothing are the responsilbility of fashion’s impact.
Through the MFW2023 event, I especially spotlighted the environmental issue with Fashion Week which is hosted event by Milan. Also, this event reminds the consumer to please enjoy Fashion Week and,
at the same time, please stop being harmful to nature.
RULES :
Identity Design, Rebranding, Logo Animation
PROGRAMS :
Illustrator, Indesign, Photoshop, After Effects, Adobe XD
LOGO
LOGO ︎︎︎
The logo is inspired by Milan's architectural characteristic, 'Symmetrical'.
LOGO GRID SYSTEM (PRIMARY / SECONDARY)
LOGO GRID SYSTEM ︎︎︎
The Primary of logo grid system be apply for the main poster, main slogan, and signage’s grid system.
The Secondary of logo grid system apply for the event poster.
BRAND POSTER
GRAPHIC SYSTEM
GRAPHIC ELEMENTS︎︎︎
The elements are inspired by the fashion’s elements.
The elements are inspired by the fashion’s elements.
APPLICATIONS
GRAPHIC SHAPES︎︎︎
The shapes are inspired by the environment’s shapes.
The shapes are inspired by the environment’s shapes.
︎︎︎(NAME CARDS / BAND TICKECT / TAGS)
︎︎︎STATIONARY
︎︎︎EVENT WALL
︎︎︎EVENT STICKERS
︎︎︎RECYCLEABLE BAG
︎︎︎LOGO MOTION
︎︎︎FASHION / NATURE / CULTURE