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KUHO


Identity system rebrand  



This project is the rebranding for KUHO 2023 ver, a Korea fashion brand, keeping in line with their original philosophies and slogan. “you are a natural leader, independent and individualistic beauty.” 

Nothing can be permanently defined in an age of vast amounts of information and upheaval. We must therefore find the orgin and go back to our roots: Minimal avant-garade and contemporary. Through this project, I reshaped a fluid identity system, direction, and values using a blend of responsive grids and typefaces with fresh changes to remind the brand of its distinctive identity. 
 


RULES :
Identity Design, Rebranding 

PROGRAMS :
Photoshop, Indesign, Illustrator, Cinema 4D, Octane








KUHO;  BRAND LOGO 





 





LOGO︎︎︎
I introduce the concept of rebranding by designing a slant to apply to the original logo, creating a sharp-edged shape.








LOGO POSTER GRID (PRIMARY / SECONDARY)︎︎︎
Brand Identity System built based on 6 grids system, 2 different versions of logo placement.
LOGO PUBLIC GRID︎︎︎
Logo System built for Public Signage





KUHO;  STATIONERY











KUHO;  POSTERS 








KUHO;  COLORS











APPLICATIONS




︎︎︎LOGO SIGNAGE ( STORE, PUBLIC )  / STORE BAG / MERCHANDISE (BAG, T-SHIRTS) 





KUHO


Identity system rebrand  





This project is the rebranding for KUHO 2023 ver, a Korea fashion brand, keeping in line with their original philosophies and slogan. “you are a natural leader, independent and individualistic beauty.”

Nothing can be permanently defined in an age of vast amounts of information and upheaval. We must therefore find the orgin and go back to our roots: Minimal avant-garade and contemporary. Through this project, I reshaped a fluid identity system, direction, and values using a blend of responsive grids and typefaces with fresh changes to remind the brand of its distinctive identity.



RULES :
Identity Design, Rebranding

PROGRAMS :
Photoshop, Indesign, Illustrator, Cinema 4D, Octane






KUHO;  BRAND LOGO 





 






LOGO︎︎︎
I introduce the concept of rebranding by designing a slant to apply to the original logo, creating a sharp-edged shape.








LOGO POSTER GRID (PRIMARY / SECONDARY)︎︎︎
Brand Identity System built based on 6 grids system, 2 different versions of logo placement.
LOGO PUBLIC GRID︎︎︎
Logo System built for Public Signage





KUHO;  STATIONERY






KUHO;  POSTERS 







KUHO;  COLORS







APPLICATIONS




︎︎︎LOGO SIGNAGE ( STORE, PUBLIC )  / STORE BAG / MERCHANDISE (BAG, T-SHIRTS) 


  









































2023 by MINKYUNG KIM






2023 by MINKYUNG KIM