EASTPAK
Brand logo Reveal,
Styleframes
This brand logo reveal design is for Eastpak. Eastpak is among the most durable products in the bag industry. Durability, design, and heritage—these three elements represent Eastpak's goals and what they aim to offer to consumers.
'Built to last.' I chose durability for the brand logo reveal design. This choice was made to demonstrate that the brand's products, values, and quality endure over time. I conveyed this message alongside the story of dinosaurs. Even in the era of dinosaurs, Eastpak bags were robust. This is why small birds used these items to protect their eggs from numerous predators. However, as we know, their era began to face extinction due to asteroid collisions, and the small birds lost their bags.
Over the layer of time, they remained as the bones, but the bags and the eggs of the small birds inside them were survived, presenting the highest durability of Eastpak bag.
RULES :
Researching, Conceptualization, Storyboard,
Illustration, Editing
PROGRAMS :
Procreate, Photoshop
SEQUENCES
STORYBOARD
PROCESS
EASTPAK
Brand logo Reveal,
Styleframes
This brand logo reveal design is for Eastpak. Eastpak is among the most durable products in the bag industry. Durability, design, and heritage—these three elements represent Eastpak's goals and what they aim to offer to consumers.
'Built to last.' I chose durability for the brand logo reveal design. This choice was made to demonstrate that the brand's products, values, and quality endure over time. I conveyed this message alongside the story of dinosaurs. Even in the era of dinosaurs, Eastpak bags were robust. This is why small birds used these items to protect their eggs from numerous predators. However, as we know, their era began to face extinction due to asteroid collisions, and the small birds lost their bags.
Over the layer of time, they remained as the bones, but the bags and the eggs of the small birds inside them were survived, presenting the highest durability of Eastpak bag.
RULES :
Researching, Conceptualization, Storyboard,
Illustration, Editing
PROGRAMS :
Procreate, Photoshop
SEQUENCES
STORYBOARD